Acer to Merge Netbook & Ultrabook Category
At an opening ceremony during the commemoration of the lunar new year. Acer’s Chairman JT Wang had announced its new years resolutions. This year, Acer will no longer be defending its position in the market. However, he warned that they will be on the attack since they will be moving aggressively in the Ultrabook, Notebook, Tablet as well as in Smartphone categories. Netbooks on the other hand will be merging the Netbooks with the Ultrabook category over the next 18-24 months.
Acer is planning on being the most aggressive about ultrabooks and four new models are expected to be released in the second quarter and the third quarter. These devices may cost $699-799 USD.
Tablets are also high on Acer’s list, while Amazon has the bottom and Apple at the top, they’re going to focus on the mid-range with their tablets coming in the $299-499. They expect that this category has a shipment scale of about 10-20 million units.
For this year, President Jim Wong notes that Acer will no longer compete through price and will be concentrating more on user experience and demand.