Consumers Not Happy with Netbook Performance
January 20, 2009 
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While netbooks may have taken all of us by storm, it seems that not everyone who have taken the plunge and got themselves a netbook or two were not really happy with their purchase.
This is how we interpret the findings of an analysis conducted by Biz360, a provider of media and market intelligence solution, on consumer electronics review websites including Amazon, Best Buy, CNET, Newegg, PC World, Circuit City and CompUSA. The study was conducted from May 15, 2008 – November 15, 2008. Using its new media measurement solution in analyzing online comments and reviews of consumers who bought various netbooks, Biz360 that net advocay for netbooks is 40 percent lower than net advocacy for the regular laptops. Net Advocacy is defined a factor of the positive and negative sentiment aired through the individual consumer comments and the impact of the source where each comment was made. This would indicate the referral value of the product in the marketplace.
The study also revealed that consumers look for three important attributes of netbooks and laptops when making their purchase – performance, display and features/accessories. Also, the study found out that performance net advocacy for netbooks is quite low.
And one of the highlights of the study was regarding the Acer Aspire One, which despite of leading the netbook market sale in Q4 2008, still could only manage a low 34% net advocacy which is lower than the average net advocacy for laptops. Interestingly, according to the results of the said study, majority of Acer Aspire One owners were not satisfied with the performance of the AAO.
If you’re interested to find out more about the results of this study, you may want to tune in to a webcast happening on the 22nd of January.
