Intel Ultrabooks Causing Growth in the Premium Laptop Niche

The Intel-branded ultrabook is causing growth in the premium laptop niche. This device, which could be any laptop carrying a top-of-the-line Intel processor and following rules specified by the CPU maker, had been initially met with skepticism when it was first announced. Many believed that it was a gimmicky move that aimed to compete head on with the Apple MacBook Air. Indeed, many of the first ultrabooks were priced similarly with the MacBook Air and did not offer many perks aside from running on Windows OS.

Sometime later, however, statistics reveal that the ultrabook might have been more than an attempt to contend against Apple. The ultrabook has proven itself important because they allow laptop manufacturers to generate a high amount of revenue in spite of the fact that the volume of orders is quite low. Ultrabooks, in other words, help allow laptop manufacturers to thrive and keep producing devices.

Ultrabooks now comprise 11 percent of Windows-based laptops in the over $700 segment. This segment has increased by 3 percent whereas the over $900 category increased to 39 percent. Despite the seemingly small figures, this amounts to a great improvement.

From this, it can be gleaned that manufacturing many products is economically beneficial for OEMs. Also, the rules given by Intel that qualify what an ultrabook is proved to be useful in the long run as it encouraged computer makers to step up in creating better devices.

via ubergizmo