Polaroid Entering Into eReading

Polaroid, which gained a following for its instant cameras, has recently plunged into the world of manufacturing products such as Android-based smartphones, tablets, and most recently, an eBook reader.

The device is called the Polaroid eReader, and like their other new electronic gadgets, it is also powered by the Android platform. Fully-colored and with a customized GUI, the line of eBook readers comes in several sizes: 4.3 inches, 7 inches, and 9 inches. The color functionality is a fresh addition to the device, as it is something that not all manufacturers of eBook readers have embraced, such as the popular Kindle, for one, which relies on e-Ink.

The smallest one is a resistive touchscreen with a web browser, able to play videos, and has 4GB storage capacity. The 7-inch one, meanwhile, has no touchscreen and commands to flip pages or to navigate are instead given via the buttons located on the side. The two larger devices have at least 2GB of storage capacity. They carry support for the common eBook file types, including ePUB, PDF, and TXT. They are also capable of playing digital music files.

True to its photography background, the devices have dual cameras. The said e-Readers debuted at this year’s CES.

via liliputing