Stat Alert: Mobile phones take on PCs in key markets, Google confirms
There are noticeable stats, weird ones, and of course, the good old constructive ones. Fresh reports emerging from Google exposed by Ad Age plunges into the last category. Going with Google’s numbers, consumers are increasingly beginning to embrace mobile internet-capable devices other than laptop or PC in the five major markets (that is, US, UK, France, Germany, and Japan). US figures shows nearly 10 percent more, others 76 percent against 68 percent. These stats were taken between September and October of 2o11, which implies any impact on Christmas season could have not been taken into consideration.
Tablets are also seen gaining fair share, hanging around 10 percent in each market away from the U.S. and a little higher (17 percent). The new released Kindles and firm iPad sales helped drive that. Regardless of how you connect nowadays, any savvy netizen agrees: its not quantity but quality that counts.
Source: Ad Age