Two Million Sales of eReaders Anticipated in Q1 2012
The e-reader business is likely to experience a decline during the first quarter of this year, with an expected 2 million sales of the devices from stores worldwide. This is according to a recent research published by Digitimes. The figure is a sharp contrast to last year’s fourth quarter record of over nine million e-readers sold.
These developments may not necessarily be disadvantageous to both Amazon and Barnes & Noble, two of the top sellers of e-readers. The decline in interest for e-readers is, in fact, attracting consumers to the Amazon Kindle Fire and the Barnes & Noble Nook Tablet, two full-color devices which are seen as substitutes to the original e-readers which have monochrome screens and less capabilities. These two devices, in fact, have experienced huge success last year.
For Amazon, this achievement of the Kindle Fire has led them to decrease orders of the Amazon Kindle from their suppliers since the start of this year. Instead, they are focusing on developing the Kindle Fire further. Still, the Amazon Kindle is not expected to be completely ignored as the company is rumored to be preparing a Kindle with a full color e-ink display.
The demand for e-readers rose to 22.82 million units last year, marking a 107% increase from 2010. By 2015, the demand is expected to rise to 60 million units, despite the decline early this year.